Bachelor - Business Analytics

4 years: Duration

9,800 EUR/year: Price

Rolling admission: Start

Rolling admission: Deadline

Bachelor: Degree

Campus: Format

Netherlands: Location

Wittenborg University of Applied Sciences: School

Program description

The bachelor of business administration MCI programme, with specialisation in Business Analytics, aims to acquire the abilities and competencies required of an analyst working in a company's or organization's communications or ICT departments.

Along with general MCI themes like 'Mass Communication,' 'Public Relations,' and 'Company Branding,' the specialty modules focus on Business Analytics and include topics like 'Introduction to Data Management & Processing,' and 'Managing & Visualizing Data.'
Students in their final year supplement the core of their bachelor's degree with strategic studies such as 'Modeling for Business Analytics' and 'Predictive Analytics.'

Business Analytics speciality students on the MCI pathway will complete their work experience, projects, and graduation assignment for firms and organisations!

Program structure

Year 1

Accounting & Bookkeeping
Intercultural Management
Small Business Environment
Modern Principles of Marketing
Management, Leadership & The Organisation
Introduction to Finance
Training in Interpersonal Skills
TIPS - Interviewing Skills
TIPS - Effective Meeting
TIPS - Peak Performance
TIPS - Feedback and Group Interaction
Business Communication
Marketing Mix
Organisational Theory
Project Management Basics
2nd Foreign Languages
PDP 1 – Personal Development Plan & Tutoring and Academic English
PDP Seminar - Business Presentation Skills
PDP Seminar - Project Management Game
PDP Seminar - Leadership in Business Environment
PDP Seminar - Team Building
PDP Seminar - Effective Time Management
6 x Project Week & In-Company Visits

Year 2

Administrative Organisation Management
Sociology & Organisational Behaviour New Business Environment
International Law in Business & Commerce
Marketing Research
2nd Foreign Languages
Introduction to Data Management & Processing
Managing & Visualizing Data
Business Gamification & Simulation
European Law
Information Management
Managing Organisations
Introduction to Entrepreneurship
PDP Seminar - Managing Diversity
PDP 2 – Personal Development Plan, Tutoring & Academic English
PDP Seminar - Negotiation
PDP Seminar - Consulting Skills
PDP Seminar - Tapping your Creativity
PDP Seminar - Conflict Management
6 Project week & In-Company Visits

Year 3

Databases & Information Retrieval
The Digital Economy
Modelling for Business Analytics
Statistics
Business Plan
Enterprise Technology & Innovation
CRM & Software Management
Website Design & Benchmarking
Marketing Plan
Financial & Risk Management
Research Methodology & Quantitative Methods
Enterprise Diagnostics & Evaluation
International Marketing for SMEs
Intercultural Business Communication for Managers
PDP 3 - Personal Development Plan & Tutoring

Year 4

Predictive Analytics
Strategic Marketing
Quality Management
Advanced Corporate Strategy
IT Infrastructure
Work Placement Module
Graduation Assignment

Price

Tuition Fee

Annual: 9,800 EUR

Requirements for applicants

Entry Requirements - Bachelor Programmes

High School Diploma or final certificate, equivalent to the Netherlands HAVO or MBO level-4 diploma / UK AS & A-Level or BTEC. Please contact the Admissions Office to receive High School diploma comparisons. Advanced Placement / Credit Transfer Possible - please see Credit Transfer & Accreditation of Prior Learning at WUASfor more information.

English Language Requirements

IELTS 6 or TOEFL equivalent. Click here for an overview of the equivalent scores.
TOEFL Code of Wittenborg is 4889.

About the university

Wittenborg University of Applied Sciences in Apeldoorn is a young, innovative, and fully approved business school. Wittenborg University was founded in 1987. With over a thousand students and faculty members from over a hundred different countries, this private university of applied sciences and business school in the Netherlands boasts the distinction of being the most cosmopolitan in the country. The Amsterdam campus is an active part of the institution and features a curriculum that emphasizes entrepreneurship.

Wittenborg’s Mission & Vision

The long-term goal of Wittenborg University is to be recognized globally as a leading university of applied sciences known for its international, innovative approach to teaching, research, and service to the (business) community. According to Wittenborg, "Better Yourself, Better Our World" should be everyone's guiding principle.

By providing an environment where internationalization, diversity, and ethics provide the foundation for effective applied, research-informed, global learning, Wittenborg's mission is to make a positive social impact in Apeldoorn and the surrounding region.

WUAS Locations

Wittenborg University of Applied Sciences is based in Apeldoorn and Amsterdam.

Wittenborg has over 1200 students from over 100 nationalities in Apeldoorn, and because of its international character, it takes pride in offering all its students quality student housing in its own campus accommodation in the town center and in own-managed student apartments close to the university.
Business, tourism, and culture surround the Amsterdam Campus. The 100+ Wittenborg business and entrepreneurship students commonly live in Amsterdam and combine their studies with business start-ups. The study is in a modern business building near Schiphol Airport and public transportation.