Bachelor - Advertising

3 years: Duration

3,900 EUR/year: Price

Rolling admission: Start

Rolling admission: Deadline

Bachelor: Degree

Campus: Format

Warsaw / Poland: Location

University of Economics and Human Sciences in Warsaw: School

Program description

The studies prepare to manage advertising processes in companies, use advertising means, use knowledge to professionally build advertising campaigns, create an image of an organization and its products, and establish and complete cooperation with advertising agencies and other promotional service providers.

After these studies, you can work in advertising agencies, marketing and PR departments, media, Internet portals, publishing firms, and magazine editorial offices. Marketing and advertising skills give access to executive roles in firms, government, and non-profits.

Program structure

1 YEAR

1 SEMESTER

Science of state, law, politics
Foundations of philosophy
Organisation and management theory
Fundamentals of economics
Fundamentals of social communication
Academic skills
Foundations of philosophy
OHS

2 SEMESTER

Research methodology in social sciences
Project management
Fundamentals of private and public finanse
Principles of economic law
Principles of accounting
Quantitave methods-statistics
Management of organizations

2 YEAR

3 SEMESTER

Human resoures management
Corporate finance
Microeconomics
Principles of marketing
Organisational behaviour

4 SEMESTER

Financial analysis
Marketing research
Macroeconomics
Basic of public relations
Change management
Quality management

3 YEAR

5 SEMESTER

Basic of negotiation and mediation
Basic of commercial
Corporate social responsibility
Social psychology
Brand management
Knowledge management

6 SEMESTER

Marketing in trade and services
New technologies in marketing
Promotions strategies
Psychology of advertising
Social media
Consumer behaviour

Price

ANNUALLY 3,500 EUR
PER SEMESTER* 1,900 EUR

*Semester payment is possible from the second year of studies.

Requirements for applicants

English Proficiency Proof (IELTS, TOEFL, CAE)
An official high school transcript from the last high school attended or from a home school program. All transcripts issued in a language other than English must be accompanied by a certified English translation.
Official transcripts from all college-level credit courses obtained while in high school (if any).

About the university

Opportunities abound Poland's University of Economics and Human Sciences. Our state-of-the-art facility is conveniently located in the middle of Warsaw, and it provides students with a range of opportunities for personal growth, professional advancement, and intellectual exploration.

We are one of the best private universities in Poland and have been providing education in the humanities, social sciences, and economics for over 20 years. Our innovative teaching methods and welcoming attitude toward student ideas and initiatives set us apart.

Vizja Park - a campus of dreams

There are a total of 118 classrooms available on campus, in addition to four auditoriums with a combined total of 223 and 296 seats, and a main auditorium with a foyer that can carry up to 463. We are able to offer courses in areas like statistical computation, computer graphics, database management, mobile app development, and the use of any and all programming languages thanks to the eight computer labs located throughout the building.

The University in rankings

Since its inception, Warsaw's University of Economics and Human Sciences has carefully selected its faculty, hiring only the most eminent academics and professionals from Poland and beyond. Because of this, our University has been steadily climbing in national rankings. Students and applicants alike sing our praises because they know they will be taught by some of the best in the field.

Internationally recognized CEEMAN IQA Accreditation has been granted to the University.

The University has partnerships with many other world-class universities and research facilities in a variety of nations.