Master - Fashion & Luxury Brand Management
- 1 year
- Duration
- 31,500 EUR
- Price
- Rolling admission
- Start
- Rolling admission
- Deadline
- Master
- Degree
- Campus
- Format
- Multiple Locations / Italy
- Location
- The Istituto Marangoni
- School
Program description
For those working in the fashion or luxury goods industries, this course will provide an in-depth understanding of branding strategies.
Luxury brand managers have a firm grasp on their products' niches in the market, know their function in the industry, and analyze their connections to consumers regularly.
This course covers both the luxury branding and business management and organization skills necessary for a brand manager, whose responsibilities include not only attracting and retaining customers but also improving the brand's practical and organizational management inside a fashion company.
The program is available in Milan and Florence
Program structure
1st Semester
- Marketing
- Fashion History
- Communication Strategies
- Fashion Product Development: from Conception to Consumer
- Fashion Marketing
- Fashion Project Communication
2nd Semester
- Corporate Organization
- Sociology, Anthropology and Psychology of Fashion
- Advertising and Consuming Psychology
- Design Rendering and Communication
- Organization Skills and Enterprise Performance Management
- Dissertation
Price
Fee for two semesters (1 year) in Milan is 31500.00 EUR and in Florence - 30500.00 EUR for international students
Requirements for applicants
Candidates must have a sufficient command of the English or the chosen language of the course to be able to meet the requirements of the programme in every respect.
When considering the suitability of an applicant for a place on the programme the Admissions team will usually take the following factors into account:
- three years degree or equivalent;
- the applicant’s qualifications;
- the information given in supporting academic references;
- the applicant’s personal statement;
- a portfolio of work (if appropriate to the subject).
About the university
In 1935, Milanese tailor Giulio Marangoni established Istituto, which by 1942 had evolved into the Scuola Professionale Artistica. While the school's focus was initially on educating pattern makers and seamstresses, it shifted to fashion design, product development, and marketing in the 1970s and 1980s.
The Istituto Marangoni is an exclusive fashion and design institute in Italy.
Milan, in Lombardy, is the institute's headquarters; it also has outposts in Florence, London, Paris, Shanghai, Shenzhen, Mumbai and Miami.
The university has partnerships with more than 4,500 global brands and businesses, giving students and alums access to a wealth of resources and opportunities. As a result of the school's close relationships with businesses on a worldwide and local scale, it is able to help current students and alums map out a career path that is tailored to their specific interests and aspirations within the fields of management and business.
Istituto Marangoni's Italia campuses teaches all of the Institute's core curricula:
- Fashion Courses
- Design Courses
- Art courses
Career services help students connect with possible employers, make business connections, and get internship experience.
By the time they graduate, practically all students have designed multiple collections for the Milan Fashion Show. Students visit profile displays, trading floors, presentations, and podium demonstrations as part of the curriculum.
