Bachelor of Arts (Hons) - Fashion Styling & Creative Direction
- 3 years
- Duration
- 23,800 EUR/year
- Price
- Rolling admission
- Start
- Rolling admission
- Deadline
- Bachelor
- Degree
- Campus
- Format
- Multiple Locations / Italy
- Location
- The Istituto Marangoni
- School
Program description
This curriculum trains future stylists to think creatively and strategically about fashion and luxury.
They'll understand how to use media to get followers and promote brand identification, as well as the interplay between creative and organizational brand elements.
They'll learn how to use print and digital media to promote fashion and commerce.
This course builds on a foundation in styling to investigate fashion niches where creative process management is key. Participants are encouraged to generate fashion editorials, fashion films, brand image and restyling proposals, interactive and print advertising campaigns, and social media visual material.
The program covers copywriting, PR, media planning, production management, business planning, time management, and advertising deadlines and budgets.
The program is available in Milan and Florence
Program structure
Year 1
1st Semester
- Photography
- History of Applied Arts
- History of Visual Communication
- Advertising and Consuming Psychology
- Information Technology Fundamentals
- Foreign Language
2nd Semester
- Techniques of Visual Communication
- Visual Research
- Materials Science and Technology
- Production Processes
- History of Applied Arts
Year 2
3rd Semester
- Visual Research II
- History and Criticism of Contemporary Design
- Corporate Identity
- Communication Strategies
- Publishing Graphics
4th Semester
- Art Direction
- History of Photography and Photographic Techniques
- Project Management
- Layout Techniques
- Design Methods
- History and Criticism of Contemporary Design
- Free Study Activities
Year 3
5th Semester
- Corporate Identity II
- Brand Communication
- Content Architecture
- Design Methods II
- Multimedia Design
- Sociology of Communication
- Cultural Anthropology
6th Semester
- Digital Video
- Methodology
- Organization Skills and Entreprise Performance Management
- Multimedia Languages and Applications
- Dissertation
Price
Fee for two semesters (1 year) in Milan is 23800.00 EUR and in Florence 23500.00 EUR for international students
Requirements for applicants
Admission is based on the reasonable expectation that the student will be able to fulfil the objectives of the programme and achieve the standard required for the award.
Admission requirements are listed below. Candidates must have a sufficient command of the English or the chosen language of the course to be able to meet the requirements of the programme in every respect.
When considering the suitability of an applicant for a place on the programme the Admissions team will usually take the following factors into account:
- the applicant’s qualifications (High School Diploma or equivalent school certificate);
- the applicant’s personal statement;
- completion of entry test*
*Entry Test for creative courses: applicants are requested to submit 6 self-produced Creative Ideas and a skills test consisting of 4 multiple-choice questions.
The Creative Ideas can be anything that visually describes their inspiration and the area of study that they have chosen.
They can be submitted in the form of sketches, drawings, photographs, moodboards and collages (the 6 creative ideas might also be a mix of these). They can also be:
- personal reinterpretations of objects, environments, people, situations, etc..
- design ideas: representations of personal creations such as outfits/fashion collections, objects, furniture pieces, interior spaces, etc. (according to the desired course you are applying to).
All items must be submitted in A4 or A3 format, in .pdf,.tiff, .jpg, .zip.
About the university
In 1935, Milanese tailor Giulio Marangoni established Istituto, which by 1942 had evolved into the Scuola Professionale Artistica. While the school's focus was initially on educating pattern makers and seamstresses, it shifted to fashion design, product development, and marketing in the 1970s and 1980s.
The Istituto Marangoni is an exclusive fashion and design institute in Italy.
Milan, in Lombardy, is the institute's headquarters; it also has outposts in Florence, London, Paris, Shanghai, Shenzhen, Mumbai and Miami.
The university has partnerships with more than 4,500 global brands and businesses, giving students and alums access to a wealth of resources and opportunities. As a result of the school's close relationships with businesses on a worldwide and local scale, it is able to help current students and alums map out a career path that is tailored to their specific interests and aspirations within the fields of management and business.
Istituto Marangoni's Italia campuses teaches all of the Institute's core curricula:
- Fashion Courses
- Design Courses
- Art courses
Career services help students connect with possible employers, make business connections, and get internship experience.
By the time they graduate, practically all students have designed multiple collections for the Milan Fashion Show. Students visit profile displays, trading floors, presentations, and podium demonstrations as part of the curriculum.
