Bachelor of Science - Commerce and Marketing
- 3 years
- Duration
- 5,800 EUR/year
- Price
- Rolling admission
- Start
- Rolling admission
- Deadline
- Bachelor
- Degree
- Campus
- Format
- Budapest / Hungary
- Location
Program description
The first several semesters will be devoted to comprehending the economic, social, and technological environments in order to provide you with a firm foundation as a future economist. You will also learn how to successfully develop and manage a business.
The basics of commerce and marketing will be the main emphasis of your studies, and you will learn about the various disciplines of marketing (advertising, digital marketing, public relations, event marketing, and so on) through practical examples, case studies, and projects. You can be an active participant in your learning process by participating in both solo and group projects, allowing you to gain and master professional skills.
Aside from gaining professional foundations, you will also become acquainted with current marketing trends, learn how to locate and evaluate relevant materials, and hone your creative abilities.
After graduation of our program you can work as:
- Specialist working with international and national company commerce and marketing divisions
- Specialist employed by advertising and public relations firms
- Manager of new business ventures
- Executives or marketers of small and medium-sized businesses
- Expertise in the nonprofit industry
Program structure
Semester 1
- Calculus for Business and Economics
- Informatics I
- Microeconomics
- Basics of Law
- Social Studies I
- Social Studies I. project
- Principles of Marketing
- Management and Organization
- Start My Brand
- University Seminar
- Frame of optional subjects
Semester 2
- Statistics
- Macroeconomics
- Informatics II
- Business Economics
- Business Law
- Frame of elective subjects - Training (1)
- Frame of optional subjects
Semester 3
- Business Statistics
- International Economics
- Principles of Accounting
- Finance I (Introduction to Finance)
- Commerce and Trade
- Integrated Marketing Communications
- Frame of elective subjects - Training (2)
- Frame of optional subjects
Semester 4
- Logistics
- Market Research
- Finance II (Corporate Finances)
- International Trade and Finance
- Media Market and Media Law
- Introduction to e-business
- Introduction to EU integration
- MyBrand Portfolio
- Frame of optional subjects
Semester 5
- Branding in International Environment
- Degree thesis forum
- Specialization-specific subjects
- Frame of elective subjects - Training (3)
- Frame of optional subjects
Semester 6
- Global marketing specialization
- International Business Culture
- Public Relations Theory and Practice
- Marketing in Global Environment
- Advertising and PR specialization
- Advertising and Media Planing
- Public Relations Theory and Practice
- Content Marketing
- Human Resources Management
- Degree Research Methodology Forum
- Degree thesis consultation I
- Specialization-specific subjects
- Frame of elective subjects - Training (4)
- Frame of optional subjects
Semester 7
- Global marketing specialization
- Project Management
- Digital Marketing Solutions
- Case Studies in International Marketing
- Advertising and PR specialization
- Event Marketing
- Case Studies in Advertising
- Digital Marketing Solutions
- Creative Marketing Project
- Degree thesis consultation II
- Degree thesis
- Internship
Price
Fee for two semester (1 year education) is 5,800 EUR for international students.
Requirements for applicants
- Completed secondary school studies
- GPA: above 60% - annually and in the final exam
- Intermediate command of English (equivalent to IELTS 5.5+ or TOEFL 69+ level, but no certificate required)
- For BSc programs: high school math grade above 60%
About the university
With 8,000 students, Budapest Metropolitan University is the largest private university in Hungary. We offer several bachelor's and master's degree programs in communication, business, tourism, and the arts.
We have foreign students from more than seventy countries because we provide a wide variety of degree programs entirely in English. Our degrees are globally recognized and highly regarded in the business community. In addition to recruiting renowned academics and business leaders for our faculty, we also recruit renowned academics and business leaders. We provide scholarship possibilities for study abroad at over 120 partner institutions on five continents. In addition to a choice of internship possibilities at international corporations, students also have access to a vast array of training programs that emphasize experiential learning. Students in business programs can get a Hungarian and British degree after three and a half years of study in Budapest alone.
The University's mission is to provide a high-quality education even by European Union standards in the areas of social sciences, economic studies, art and art mediation, communication, and tourism through bachelor's and master's degrees, specialized training, advanced vocational education, tertiary vocational education, and adult education.
